The inception of Monster Route began, when founder Sai Chiang realized that the photographic/digital printing lab he owned and operated for over 30 years was becoming obsolete. Technologies were rapidly changing and his customers were looking for more timely and cost effective solutions for their visual merchandising needs. Clients were looking for a more full service, one stop shop. Responding to his client's needs, Sai founded a new company with a new business model. A company that could not only image your visual needs, but also provide custom fabrication and installation services. Trusted long term clients like Time Warner, Cartier, Rolex and Tourneau shifted from sourcing their graphics, fabrication and installation needs from several vendors to one trusted vendor - Monster Route.